Google continues to invest in innovation. They base their innovations on suggestions from their customers and partners.
The 2014 AdWords product announcements are quite remarkable and will make life easier for AdWords professionals in 2015.
You will be happy to hear you can read about each feature in this complete guide.
There are three main categories that Google focused on with these new updates:
- Mobile App Advertising
- Multi-Device Conversions
- AdWords Platform Optimizations
Without further ado, we will discuss the new AdWords updates in detail.
Mobile App Advertising
Google has added features to their mobile advertising platform, AdMob.
These features will allow for better app discovery by users, easier re-engagement, and enhanced measurement opportunities.
These updates include:
- App Keyword Suggestions
- In-App Install Ads
- TrueView Companion for Apps
- App Deep Linking
- Increased App Advertising Measurement
This request has been championed by numerous Advertisers flooding Google with multi-device conversion tracking requests.
Marketing campaigns are more and integrated and cross-platform conversions are a must.
Therefore, Google developed Estimate Total Conversions.
This concept is still in beta but as technology evolves the confidence in this metric will evolve.
AdWords Platform Optimizations
There are 4 optimizations that will be added to the Adwords Platform:
- Bulk Actions
- Automated Bidding
- Enhanced Reporting
- Drafts & Experiments
This feature has already been implemented in AdWords.
Advertisers can now select all keywords, ads, and ad groups and apply an action to all values in just a few clicks rather than having to resort to constantly using AdWords Editor, Marin, or downloading spreadsheets and then re-uploading them.
This feature is a huge time-saver.
This feature is also already in effect.
With automatic bidding, you set a target daily budget and the AdWords system automatically adjusts your maximum cost-per-click (CPC) bids on your behalf, with the goal of getting you the most clicks possible within that budget.
The enhanced reporting will allow Advertisers and Digital Marketing Data Analysts to create reports directly in AdWords instead of having to download numbers into Excel and then create a separate report or paying for a separate reporting program.
The steps below detail out this process which utilizes drag and drop technology.
Create A Table
This new feature not only includes easy-to-use drag and drop features for numerical values but it can also create charts and graphs in just seconds with the data supplied.
Drafts & Experiments
You will now be able to create campaigns in draft mode and perform experiments.
Start A Draft Campaign
Drafts allow you to test bidding strategies, keyword traffic, and more.
Example Draft Bidding Strategy
Google is listening to their Advertisers and respecting their suggestions. These optimizations are living proof that Google values their customer base and innovation.
If you have suggestion for Google’s AdWords platform make sure you send them an email, talk to your assigned Google Specialist, or send them a shout over social media.