The job market is just starting to pick up but it has changed since the recession and people need to get creative with their job searches. My personal favorite way to search for jobs is through social media. It is more fun than sifting through millions of online job boards or newspapers; sometimes recruiters come to you and all you did was make a profile. Not everyone knows how to use social media to find jobs yet, and therefore those who do have a slight advantage. Below you will find the tools to properly round out your job search using social media.
Twitter is essentially another search engine producing tiny tidbits of news continuously every second of every hour of every day. Twitter is a prime place to start your job search.
Start by creating a profile of yourself. You will need this in order to interact with the users offering the jobs. Make sure you put up a professional picture of yourself as your avatar. Users without pictures are viewed as less trustworthy and are sometimes viewed as internet robots. Include a few interesting facts about yourself in the About Me section (limited to 160 characters including spaces) shown under your profile picture. Finally, tweet a few interesting industry related articles to make yourself look like you know what you are talking about if a potential employer checks out your Twitter account.
Now start searching. Use the word “job” and the name of the city in which you want to work. Using this strategy you will find both individual users such as @nymarketingjobs to follow and you will find singular tweets discussing a job in your chosen city. Usually users will include a hashtag such as #jobsmadison when posting about a position. These are both great places to start your job hunt. Once you have found a job that sounds interesting and relevant to you follow the link in the tweet to a job posting or tweet the user to find out more information about the position and how to apply for it.
There are many Facebook Pages related to jobs such as https://www.facebook.com/getwiscjobs. Use Facebook’s search engine to find one that applicable to your industry and/or your city of residence. Before you “LIKE” the page and join the community make sure that you have deleted all your party pictures and videos. Even if you have your Facebook profile on super private and save pictures/videos for your friends companies still have ways of finding out your personal information. It is very easy for a company employee find someone you are friends with on Facebook and look through your profile via their profile. This happens all the time so be aware.
Another caution is your profile picture. Facebook used to allow users to keep this picture private but now requires the picture to be shown in all Facebook search results. Your profile picture and your name are your first impression to companies on Facebook. Don’t write your name as Coolio James or include a profile picture of you mooning your neighbor. I promise you, this is not your good side.
LinkedIn is a probably the most obvious social site in which to find a job. Your first task is to optimize your LinkedIn profile for specific keywords so that recruiters and business owners looking to hire can find you in the search results. Don’t do all the work searching for a job; if you use the right keywords you will have people contacting you for an open position.
Make sure that your entire profile is filled out including plugins such as SlideShare and add-ons such as endorsed skills. Your next project is to comb through your entire profile and add keywords that are related to your field and experience. Make sure these are keywords included in job titles for positions you have been applying for. The most important keyword-rich location on your LinkedIn Profile is your LinkedIn Profile Title. It sits just under your name. By default this title is your current position or your most recent past position but you can change it to be whatever you want. For example, instead of writing that you are a Paid Search Account Manager (Default), change your LinkedIn Profile Title to Digital Marketing Specialist. By saying you are a Digital Marketing Specialist you are opening yourself up to more potential jobs. “Digital” is a broad keyword that will gain you more inquiries than Paid Search or Account Manager. It also shows you are well rounded and have experience in many areas within the online marketing industry. This is LinkedIn Search Engine Optimization (SEO) 101.
After your profile is SEO optimized, move on to more proactive job seeking tactics. Mosey on up to the search bar and choose jobs under the dropdown. Now, using keywords, start searching for job titles of interest to you. Keep your searches broad because you may find new titles relating to your desired position that you didn’t know existed.
When you find a job you like just click on it, review the description, and click the “apply on company website” button. You also have the option to save the job or share the job.
Craigslist is a completely free, community generated, online classified advertisements forum. On Craigslist it is more common to see ads for internships or hourly jobs. This a great place to start if you are looking mainly for a part time gig or an entry-level position.
There is an entire section of the website dedicated to jobs. After you land on the homepage, click on your industry under the jobs category. Under these categories you will find job postings and other users’ resumes. For safety reasons it is not recommended to add your entire resume to Craigslist. It is better to read the job descriptions and then apply for the jobs through the company’s website. This way all your contact information is not exposed.
Take extra precaution when reading job descriptions on Craigslist. Make sure to do some research about the company before applying for the job and providing personal information. There are many “international companies” looking to find talent because they have “just decided to open a branch in your city”. These ads are sometimes fake and are people trying to mislead you. Beware of this type of job posting.
This is the European version of Craigslist but can be used in many countries including Australia http://www.gumtree.com.au/ and the US http://www.gumtreeads.com/. You can browse the job listings or you can post a short profile about yourself and wait for recruiters to contact you. Be advised that when posting a profile not to add your personal details such as your phone number and email address. If a recruiter wants to get in contact with you, they can through Gumtree mail similar to LinkedIn Inmail.
Finding a job is tough. Using social media to find a job provides you with an ever growing list of positions that may not have been listed on a traditional job directory such as Monster.com. Now you hang with your friends on Facebook and hunt for a job at the same time. Good luck with your search!
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