Starting Aug 15 through the end of recruitment, around Sept 15, the entire UW Madison Greek Life has to deactivate their social networks in order make the recruitment process more objective. Could you live without Facebook for a month?
I find this mandate to be somewhat of a social experiment. As a sorority adviser, I have the privilege of leading collegiate women and observing the impact this directive has on their everyday lives.
There are certainly pros and cons to this rule.
The following are pros:
- Potential new fraternity/sorority members aren’t bombarded or persuaded by online media and therefore can decide of they want to join an organization based on the men/women they talk to in person.
- The members of Greek Life have more time whether that be to prepare for rush or to study.
- The Greek men and women are becoming very resourceful. They are finding substitutes for their normal routes of communication and finding the information they need from different locations. This is a skill that will certainly help them out in the “real world” where many employers ban social networks on company-owned computers and mobile devices.
The following are cons:
- Facebook is a major authority for photo storage. As the women of my sorority are going through and creating decorations, they have to search harder for pictures to show the potential new members their wonderful activities. Many of the photos are being sourced from phones… “the old fashioned way”.
- Facebook is also an organizing platform for much of Greek Life. Many chapters use the social network to connect and organize events and share feelings about the Chapter. Going back to email is proving to be a bit of a nuisance when over 100 email addresses have to be included in the message.
- Twitter is a major source for news. Fraternity and Sorority members are having to rely on going to Pulse, Flipboard, Feedly and… dun dun dun, actual news sites such as CNN.com or Foxnews.com
It is yet to be determined if this experiment proves to be an overall help in the recruitment process but it has certainly changed the lives of Greek Life members on the UW campus for the next month.
I now invite you to ponder how your life would change if you didn’t have Facebook, Twitter, or Instagram for one month.
Author: Becca Berkenstadt
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