Content Marketing + Organic Search = Marketing Bliss
Think of the relationship between Content Marketing and Organic Search as Laverne and Shirley, Wayne and Garth, or Lucy and Ethel…
…You can’t have one without the other.
How SEO Benefits From Content Marketing:
The goals of Search Engine Optimization (SEO) are to drive organic traffic to a website, introduce the user to the brand, educate the user on the brand’s products, and then offer the user a reason to convert.
Without marketing content “big wigs” in the online community (Bloggers, Brand Advocates, and Passionate Online Users) will not have a reason to link back to your brand.
Content Marketing pieces, such as videos, are link bait for the “big wigs”.
Links help websites in two ways:
- Links on a “big wig’s” site or social media account are how potential customers find your brand’s website.
- Links on a “big wig’s” site or social media account also add credibility to your brand’s website. Credibility leads to your website appearing higher in search results. When your website is higher in search results potential customers will find your brand through organic search more often.
Videos are a great example of cost effective content marketing because they are versatile and they can be used on many different platforms such as YouTube (organic), YouTube (paid), websites, social media, partner websites, and behind forms to entice lead generation.
Videos can also be used as commercials on Hulu and traditional television if they are kept to 15 or 30 seconds.
How Content Benefits from SEO:
It is important to optimize videos, eBooks, white papers, and blog entries with keywords because otherwise you are wasting an opportunity.
Ex. Culligan Whiteboard Video: Protect Your Home With a Culligan Water Softener
Without optimizations users will have a harder time finding your content.
Just remember content marketing and SEO are like Gayle and Oprah, Thelma and Louise, or Sherlock and Watson; in order to get the best results you need to be creating search engine optimized/compelling/sharable content on a consistent basis.